I believe Sylvania may still make these in the form of large reflectorized sunlamps. I find one or two of them a year at flea markets, usually for under five bucks, and I have yet to find a dud.
They look like large PAR type reflector bulbs, but are made of thinner glass and have a protruding button on top that holds a metal support for the arc tube inside. This type of bulb is rated 275 watts, 110-125 volts (AC only, according to the label). Medium screw base.
When started, they output a whiter than usual "filament" spectrum for a moment, then the mercury tube starts to kick in. As it warms up over the next few minutes, the tungsten spectrum dies off and the mercury spectrum becomes dominant. Heavy UVA and UVB output; quite nasty to the eyes for close exposure. (In other words, don't hold it up to your face and stare into it or you'll be sorry about two hours later).
As for labelling, there is none on the base. The top surface of the bulb is inkstamped:
SYLVANIA SUNLAMP110-125V AC ONLY 275W
34 WARNING ULTRAVIOLET - READ CAUTION NOTICE