Hi, my guess is that it was marketed by some group to benefit disabled veterans. Civic organizations sometimes sell light bulbs that have been rebranded in this fashion to raise money. I haven't found an organization with any permutation of those letters -- AV would probably come last (American Veterans?) and the H probably stands for Handicapped (no longer a politically correct term). As such, this bulb is interesting but would probably be of collector value only to someone looking for such rebrands.
