Hello Fred .... As you probably are aware, retailers set their own pricing and margin. I can tell you that $7 would not be realistic for our bulbs. Please keep in mind that unlike other incandescent bulbs that you buy in any store - that are kicked out by the millions, all by machine, ours are hand assembled. The filaments are all hand made, hand shaped (for each type bulb), and hand pasted. We used to even make our own stems. Also, unlike their 'cousin' bulbs of the present, our bulbs generally last at least twice as long. We have several bulbs in the shop that have been buring in excess of 20 years and I get emails quite often from customers replacing bulbs that are 'years' old. I certainly understand your "hurting" with regard to the retail price -- hopefully you can better understand what drives the price retailers charge. We stand behind our products 100% and if you ever have problems with the bulbs, I encourage you to contact me directly. Thank you for buying Kyp-Go bulbs -- (Kyp-Go, the Only Manufacturer of Carbon Filament Bulbs)
Best Regards, DON